Terms of Use

This ROI Calculator is based on the iQmetrix Jump.ca ROI study conducted in June 2011. The calculator is intended as a tool to help retailers estimate the potential benefits and the associated cost of XQ Interactive Retail implementation. It is not intended as a definitive business case, and users of this calculator should not use this as the basis for justifying an implementation.

About the iQmetrix Jump.ca ROI study

This study intended to investigate the benefits of interactive retail, which were hypothesized to directly and indirectly impact the financial result, in the wireless retail space. The research methodology included one-on-one interviews, behavioral observations, and sales data tracking. The research was conducted in two different Jump.ca stores of similar size and used customer profiles in order to provide an unbiased comparison. The first store was designed around prominent interactive retail stations while the other used traditional displays. A total of 100 customer visits were observed and tracked in each store from entry to exit, within the same business hours on the same days of the week. The customers’ actions and behaviors were recorded. In addition, the attractions visited, conversations had with employees, and their sales were collected and analyzed. Finally, third party research was performed to corroborate the study’s findings.

Disclaimer

The XQ Interactive Retail ROI Tool (“Tool”) and its output provide general guidance only. Contents of this Tool are based on the ROI study of iQmetrix Jump.ca as current as June 2011.

While iQmetrix has attempted to provide reliable data and formulae in this Tool, iQmetrix is not responsible for any errors or omissions, or for the results obtained from the Tool. You shall indemnify and hold iQmetrix harmless from any and all losses, damages, liabilities, settlement, costs and expenses as incurred, arising out of or related to your use or misuse of the Tool. THE TOOL IS PROVIDED AS IS, WITH NO WARRANTIES OF ANY KIND, INCLUDING BUT NOT LIMITED TO, WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE, COMPLETENESS, ACCURACY OR TIMELINESS. IN NO EVENT WILL CISCO BE LIABLE TO CUSTOMER OR ANYONE ELSE FOR ANY DECISION MADE OR ACTION TAKEN IN RELIANCE ON THE INFORMATION OR OUTPUT OF THIS TOOL OR BE LIABLE FOR ANY LOST REVENUE, PROFIT, OR DATA, OR FOR SPECIAL, INDIRECT, CONSEQUENTIAL, INCIDENTAL, OR PUNITIVE DAMAGES HOWEVER CAUSED AND REGARDLESS OF THE THEORY OF LIABILITY ARISING OUT OF THE USE OF OR INABILITY TO USE TOOL EVEN IF CISCO HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Any use of the Tool is at user’s sole risk.